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Digital Signage: the Story So Far

Nội dung bài viết

The evolution of digital signage – a type of display technology that’s used to deliver key information in an intuitive manner – has been remarkable. Today, digital signage enriches our daily lives with eye-catching content in all kinds of spaces, including plazas, shopping malls, cafes and more.

 

Digital Signage’s Expanding Role and Growing Market

In the era of social distancing, the digital signage market has seen rapid growth. This is because digital signage is being utilized in all types of locations, including everything from kiosks that offer integrated solutions for orders and payments, to drive-throughs that allow customers to view menus and order food from the comfort of their car.

As people’s lifestyles have begun to change, companies have been placing greater emphasis on digital communication. As such, the role of digital signage has expanded to encompass various functions that complement such lifestyle changes.

Captivating Crowds From New York to Helsinki

Whether it’s depicting an enormous waterfall in the middle of New York’s Times Square, or crashing waves in downtown Seoul, digital signage instantly transforms the vibe of any space.

SMART LED Signage is installed on the side of the One Times Square building in New York’s Times Square. Roughly 110 meters tall and measuring more than 1,081 square meters in all, the signage, which boasts a tight LED pixel pitch and 9,000 nits of brightness, vividly displays a work of art known as “Waterfall-NYC (2021)”. The digital artwork depicts cool water cascading from an enormous waterfall.

SMART LED Signage measuring 1,620 square meters (four times the size of a basketball court) is installed on the exterior of COEX’s SM Town in Samseong-dong, Seoul. The signage makes full use of its unique L-shaped design to depict a strikingly realistic three-dimensional wave. The installation is the result of a partnership with the Seoul-based design company d’strict, which also created “WAVE”, the work of art that is on display.

Like the signage pictured above, the massive LED screen at SoFi Stadium in Los Angeles captivates crowds with exciting visuals. Stadiums have always been places that are full of exciting sights and sounds, where crowds of people gather to cheer on their favorite teams.

Whereas large outdoor signage captivates audiences in open spaces, indoor signage can help heighten individuals’ excitement in a variety of settings, including when traveling.

Travelers from around the world may experience that excitement when encountering the S-shaped wall in Finland’s Helsinki Airport. Meanwhile, the curved signage installed on the ceiling of MSC Cruises’ cruise ship, the MSC Grandiosa, enhances passengers’ experience with beautiful works of art.

Measuring 580 square meters, LED signage is installed on the ceiling of the Galleria in MSC Cruises’ cruise ship, the MSC Grandiosa. Because the signage can be operated at all hours, it can provide passengers with various content based on the time of day.

Enhancing the Atmosphere of Any Space

It’s important to select signage that suits the characteristics of a particular space. This is especially true for large complexes and resorts, including shopping malls and hotels, which tend to feature a wide range of colors.

Drawing from its wide-ranging product portfolio, Samsung delivered a customized indoor LED signage solution to Jeju Island’s Jeju Dream Tower in Korea. A large, circular media wall was installed in the tower’s second floor lobby to create the impression that guests are being transported to a whole new world. In the hotel rooms, meanwhile, TVs and smart room solutions have been provided to help travelers relax and to amplify the hotel’s premium experience.

The signage features IP56-certified durability, which enables it to withstand Canada’s volatile weather conditions, as well as excellent visibility in bright light and an ultra-slim, 85mm design.

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